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Glossary

  1. Autoresponder
  2. A/B split test
  3. Ad Tracking
  4. Affiliate Link
  5. Affiliate Marketing
  6. Application Service Provider (ASP)
  7. Autoresponder List Name
  8. Bandwidth
  9. Blacklist
  10. Block
  11. Bounce
  12. Bounce Handling
  13. Branding
  14. Broadcast
  15. Browser (Internet Browser)
  16. CAN-SPAM
  17. Click-Thru Rate (CTR)
  18. Co-registration
  19. Confirmed Opt-In
  20. Control Panel
  21. Conversion Rate
  22. Cookie
  23. CPA (Cost Per Acquisition)
  24. CPC (Cost Per Click)
  25. CPM (Cost Per Thousand)
  26. Creative
  27. CRM
  28. Custom Sub-domain
  29. Demographics
  30. Double Opt-In
  31. Email filter
  32. False Positive
  33. Follow-up Email
  34. Geo Targeting
  35. Geographic Personalization
  36. Hard Bounce
  37. Headers
  38. HTML Format
  39. Hyperlink
  40. IMAP
  41. Inbox
  42. Interval
  43. IP Address
  44. ISP
  45. Landing Page
  46. Line Length
  47. List (known by some as Campaign)
  48. MTA
  49. Multi-part MIME
  50. MX
  51. Open Rate
  52. Personalization
  53. Phishing
  54. Plain Text Format
  55. POP
  56. Postmaster
  57. RAID
  58. Reverse DNS
  59. ROI (Return On Investment)
  60. RSS Marketing
  61. Segmentation
  62. Sender ID
  63. Signature File
  64. SMTP
  65. Soft Bounce
  66. Spam
  67. Spamcop
  68. SPF
  69. Sub-affiliate
  70. Suppression List
  71. Thank-you page
  72. Undeliverable
  73. Unique Click
  74. URL
  75. Verified Opt-In
  76. View
  77. Web form
  78. Whitelist
  79. Word Wrap